Key Responsibilities

Content Creation & Management

• Develop high-quality content for websites, blogs, social media platforms, email campaigns, and digital marketing materials.
• Write, edit, proofread, and publish content aligned with brand guidelines and marketing objectives.
• Create engaging multimedia content, including graphics, videos, infographics, and presentations.
• Manage editorial calendars and ensure timely content publication.

Digital Marketing Support

• Collaborate with marketing teams to execute digital campaigns.
• Support lead generation and customer acquisition initiatives through content marketing.
• Develop content strategies tailored to different audience segments and customer journeys.
• Coordinate with designers, videographers, and external agencies when needed.

SEO & Website Optimization

• Conduct keyword research and implement SEO best practices.
• Optimize website content to improve search engine rankings and organic traffic.
• Monitor website performance and recommend improvements.
• Ensure content accuracy, relevance, and consistency across digital platforms.

Social Media Management

• Create and schedule social media content across platforms such as Facebook, LinkedIn, Instagram, TikTok, and YouTube.
• Monitor audience engagement and respond to inquiries where appropriate.
• Track social media trends and recommend creative content ideas.
• Analyze campaign performance and prepare reports.

Analytics & Reporting

• Monitor content performance using tools such as Google Analytics, Google Search Console, and social media analytics platforms.
• Generate regular reports on traffic, engagement, conversion rates, and campaign effectiveness.
• Use data-driven insights to improve content strategy and user engagement.

Required Qualifications

Education

• Bachelor‘s degree in Marketing, Communications, Journalism, Digital Media, Public Relations, or a related field.

Experience

• At least 3 years of experience in digital content creation, content marketing, or digital communications.
• Experience managing content across multiple digital platforms.

Technical Skills

• Strong content writing and editing skills.
• Knowledge of SEO principles and content optimization techniques.
• Experience with Content Management Systems (CMS) such as WordPress.
• Familiarity with social media management tools.
• Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.).
• Proficiency in Microsoft Office and Google Workspace.

Preferred Skills

• Experience with marketing automation platforms.
• Understanding of email marketing best practices.
• Knowledge of HTML/CSS basics.
• Experience using AI-powered content creation tools.

Key Competencies

• Excellent written and verbal communication skills.
• Creativity and storytelling ability.
• Strong attention to detail and accuracy.
• Project management and organizational skills.
• Analytical mindset with the ability to interpret performance data.
• Ability to work independently and collaboratively.
• Adaptability in a fast-paced digital environment.