Description

• Your scope involves both highlevel brand construction and very handon brand communications and execution.
• You will be working with the best in class creative minds to drive key initiatives that renovate the master brand of ACB and shape the foundation for future portfollio.

Responsibilities

• Master Brand Concept and Communication
• Work closely with strategic agencies to define master brand concept and identity.
• Develop an annual plan to achieve the master brand positioning.
• Execute the plan either independently or in strong collaboration with marketing team to make sure that master brand image is relaunched successfully and consistently.
• Brand Guidelines and Co-Creation
• Inspire marketing team on the master brand guidelines and co-create brand essences and visual identities to elevate the whole ACB portfolio.
• Partnership with marketing team, in-house and external creative agencies on strategic projects, provide guidance and inputs to bring up creative quality and overall campaign performance.
• Collaborate with media team to develop communication templates for different consumer journeys and effectively use data and business results to effectively improve templates.

Requirements

• Bachelor Degree in marketing, business, or a related field
• At least 3 years experience as a Brand Management role or similar Marketing role, preferably in Banking, Financial Service, MNC…
• Have relevant experiences in creative development, product development, branding works, customer experience and engagement
• Strong in concept and project management, resourceful and Agile mindset
• Have a structured approach to navigate complicated matters and network
• Effective communication and interpersonal skills with a proven ability to work with cross-functional team
• Excellent time management skill and ability to work well under high pressure